See, the problem is the commoners just aren’t buying enough. To correct this problem, Amazon announced on Thursday who is entering a new alexa featurecalled “Customers Ask Alexa,” in which “expert brands” provide answers to customer questions like “How do I get pet hair off my carpet?” that also happens to highlight that brand’s particular product.

According to the company, brands will first need to register with the Amazon Brand Registry to gain access to Seller Center, where they can view and answer questions that customers ask their networked Alexa devices. Reportedly, both questions and answers go through the company’s content moderation team before the most relevant answers are posted.

The program will launch on a limited basis this October before expanding to all eligible US brands by 2023. Alexa users will see answers appear in the Amazon search bar and on Echo devices by the end of 2022. middle of next year.

While this isn’t the creepiest use of Alexa we’ve seen from the company in Q3 2022, that honor goes to the fiends who think using Nan’s vocal prints as an auditory puppet is a good idea, but it’s one of the most worrying. . Amazon has made no secret of its goal of monitoring (and subsequently profiting from) every aspect of our public and private lives that it can access, whether it’s knowing our buying habits, viewing habits, eating habits, obviously our viewing habits. cleaning up, and potentially soon, our health care habits. And if this announcement bodes well for the future, getting reliable answers to even basic questions will be much more difficult for anyone navigating Amazon’s sprawling online ecosphere.

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