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After weeks of rumours, Amazon has officially announced which plans to hold a second sales event this fall exclusively for Prime members. The second Prime Day of the year, dubbed the “Prime Early Access Sale,” will take place on October 11-12 in the US, UK, Canada and 12 other countries, following the same two-day format as the event. original.

Amazon Prime Day has historically been an annual event where Prime members have access to thousands of sales from the online retailer. Not only has it been a way for Amazon to increase sales during the summer months, but it also helps the company improve more subscribers for Prime. This year’s Prime Day, July 12-13, brought a slew of discounts on home essentials, clothing, electronics and more, with most of them reserved for Prime members. However, as in previous years, there were also select sales available to anyone on Prime Day.

Given that Amazon hasn’t had a second Prime Day in a year before, it’s hard to anticipate what this new sales event will bring. Since it’s taking place in mid-October, we’re hoping it will unofficially mark the start of the holiday shopping season for Amazon. Discounts available to Prime members only during this sales event may also not appear again for everyone until Black Friday or Cyber ​​Monday. That may encourage some shoppers to stock up on holiday gifts as soon as they can get them on sale.

Engadget will be covering all the best tech deals we can find during this second sales event, taking place in 15 countries, including the US, Canada, the UK, much of Europe, and Turkey. If you plan to take advantage of those sales, be sure to check Engadget for more information before the event and follow @EngadgetDeals on Twitter and subscribe to our Engadget Deals Newsletter so you never miss the latest news.

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