Google is killing its Pixelbook laptop, according to an internal note The edge. The company has also “shut down” the team that was working on the next generation of the device, which was reportedly “well advanced in development.”
The company has apparently opted to divert resources away from the premium Chromebook in an effort to cut costs. Members of the Pixelbook team have reportedly been moved to other roles at Google.
The move means that Google has officially finished making laptops after almost a decade of experimenting with laptops. In 2013, the company introduced the first Google-made hardware to get the Pixel branding, and updated it with the model two years later. Google changed strategy again, when the first Pixelbook debuted as a high-end alternative to typically low-cost Chromebooks. The 2-in-1 started at $999 and came with an optional Pixelbook Pen accessory.
In 2019, Google introduced the $649 Chromebook as a more affordable, yet still more luxurious, Chromebook branded as Pixel. Although Pixel-branded Chromebooks were meant to show how much was possible when Chrome OS was paired with more premium hardware, the devices never seemed to catch on as the cheaper alternatives that have long dominated classrooms, particularly during .
Google did not immediately respond to a request for comment.
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