Intel has used the Celeron and Pentium brands for CPUs since the 1990s, but they are finally fading away, though not in the way expected. the company is replacing both markings for low-end laptop chips in favor of the simpler (if not exactly creative) “Intel Processor” badge starting in 2023. The move will help “simplify” the lineup, said Intel VP Josh Newman .

The Core, Evo and vPro labels will remain. Intel didn’t say how it will handle the branding for desktop processors, which still include the Celeron and Pentium models released this year. We have asked the company for comment and will let you know if we receive a response.

The decision is not surprising. Both the Celeron and Pentium names have been synonymous with low-end processors for years, and the practical differences for users have been modest at best. This clarifies what you are getting. If you don’t see “Core”, it’s a basic model. And let’s be honest: people who buy entry-level laptops aren’t looking for a specific brand like their enthusiast counterparts. Here, price and basic functionality are more important.

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