Starting next year, you’ll only be able to activate newly released Fitbit models with a Google account. It’s no surprise that Google services are becoming more intertwined with Fitbit fitness devices after the tech giant acquired the latter for $2.1 billion in 2021. But now, we have a timeline for when Fitbit accounts will no longer be essential. . as seen by 9to5GoogleFitbit has revealed in its help page which will launch support for Google accounts in 2023. Signing up for Fitbit and activating new devices will require the use of a Google account after that.
Additionally, the brand will completely end support for Fitbit accounts sometime in early 2025, after which a Google account will be required to use its fitness devices and smartwatches. Fitbit promises that it will be transparent and will notify you of the exact date through notifications in its app, by email and in help articles. To ensure a smooth transition, it will enable the option to move your current Fitbit device to a Google account as soon as support arrives next year. You will also have the opportunity to make changes to your Fitbit data when you make the switch. If you link a device to a Google account, you’ll be able to manage your Fitbit data from both the brand app and your Google settings.
Fitbit says its parent company has pledged not to use your health and wellness data for ads and will keep that information separate from what it sends to advertisers. The tech giant had insisted from the time it announced the acquisition that it will not use Fitbit data for ad targeting. In 2020, it made a formal commitment to the European Commission to avoid an antitrust investigation.
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