Starbucks is jumping on the Web3 bandwagon. On Monday, the company detailed , an upcoming extension to its popular rewards program that will allow customers to collect NFTs. You can probably guess where this is going. Each NFT will have a point value based on its rarity, and as you earn more tokens, you’ll unlock new experiential rewards. These could include a virtual espresso martini brew, an invitation to events at Starbucks Reserve Roasteries, and a trip to Costa Rica to visit one of the company’s coffee purveyors.
There will be a few ways to collect the tokens, which Starbucks has called “collectible digital stamps.” By completing “trips”, essentially games and quizzes, you will earn “trip stamps”. Naturally, Starbucks will also let you skip all that and purchase “limited edition stamps” directly through the Starbucks Odyssey website. You won’t even need any cryptocurrency in that case, as the company accepts credit cards. If you’re concerned about the potential environmental impact of Starbucks adding a Web3 component to its rewards program, the company says Odyssey will use a proof-of-stake blockchain built by Polygon.
“Our vision is to create a place where our digital community can come together for coffee, engage in immersive experiences and celebrate the heritage and future of Starbucks,” said Brady Brewer, executive vice president and chief marketing officer for Starbucks. Starbucks employees and Rewards members can join a waiting list to try Odyssey later this year.
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